Shift in the types of audiences consuming media.

Jim Kennedy,senior vice president of strategy and enterprise development for The Associated Press, about the shift in the types of audiences consuming media.

Here is how he responded:

Especially at the beginning, we all thought it was just a technological change that we had to adapt to. But it’s not going to be “the next big thing” that changes things, it’s going to be the entrenchment of the new generation of consumers. So the fundamental issue in the business is that as digital immigrants – people like me who started doing this 20 years ago – we were designing things for digital natives. We didn’t understand that.

Well, now those digital natives are really in charge. They’re working for us, they’re going to replace us in running the businesses and they’re certainly the main consumers of content of all kinds, whether it’s news or whether it’s programming. But we’ve got to prepare for a world that’s dominated by them and not by the baby boomers. And that’s a fundamental shift in mindset and approach in the news business.

Digital savvy the key to success

New Zealanders are lagging behind in digital use in their businesses and need to change this or risk being left behind, says Hunter Powell Investment Partners director Tenby Powell.Around 97 per cent of all businesses in New Zealand are small to medium enterprises (SMEs), equating to around 456,000. The SME sector employs around 580,000 Kiwis and generates around 29 per cent of New Zealand's GDP.Powell said that although these businesses were concerned about staying relevant in a rapidly changing market, they often did not take the necessary steps to make sure this happened."We know that around eight out of 10 small-business owners worry about customer retention and a lot of SME owners say keeping up with marketing trends is a huge concern, and yet they don't recognise digital as being something they should do by way of marketing or maintaining customer relationships," Powell said."So we have a real problem in New Zealand, but we also know that those digitally capable SMEs are more likely to grow their businesses and employ more staff," he said."This changing market is no different to the revolution that saw people get off the horse and cart and get into a car driven by an internal combustion engine. It is exactly the same."Powell said although New Zealanders were fast adopters of new technology personally, they were not as good at uptake when it came to their business - something he said needed to change.One example was in the real estate industry, with a study from an Australian agency showing advertisements that had an embedded video received more than 400 per cent more interest than those that didn't."If you get so many more views from inputting a video into a real estate listing, why would you not do that every single time," Powell said. "There needs to be a recognition about the importance of technology, not just for business growth but for the whole issue of business sophistication - the more sophisticated a business can present itself, the more likely it's going to be able to grow."- NZ Herald

Not too far !!Internet advertising will over take all other mediums by 2018 !!

NZ 2014- more thrust on education, by PM

I got the opportunity for a Lunch in meeting with PM at West Auckland Business Club.

He presented the vision for 2014. See the link to view the full version of speech. 

http://www.nbr.co.nz/article/raw-data-transcript-john-keys-state-nation-speech-january-23th-2014-dc-150956

Digital Marketing Services ( Cloud ) B2B and B2C- Oracle-Responsys

Saas-based Responsys is a leading marketing cloud software and services vendor. The company boasts the smartest marketing in the digital world. Responsys develops software that allows brands to coordinate their email, mobile, display and social advertising across the Web. The most respected brands across the globe use the Responsys' Interact Marketing Cloud to manage their digital relationships and deliver the right marketing tools to their customers across email, mobile, social, display and the web. Its customers gain a competitive advantage through the automation, individualization and coordination of cross-channel marketing interactions on a massive scale.

Time Spend Vs Ad spend in different Media

Eye on Mobile advertising

Change is there always

Teens & Male professionals going away from Facebook :

Teen ages  says their mothers and aunties use Facebook to see snaps and make conservative comments.
They are using this interactive platform to forward religious photos and quotes which they find boring !
Professionals on the go is of the same opinion and they call it a time killing exercise performed by their wives and grandmas. Of course it helps the middle aged to pass time , gossip about friends , show off etc.
Amazing to see the change , Once there was a time , these middle aged segment scolds their children for using FB. Now it is happening the other way round . Nothing is stagnant . Change is there always